How You Can Prevent Data Loss When You're Facing These Data Security Trends

DefendX CEO, Joe Cutroneo's, Forbes Tech Council Article:

If you’ve even just caught a glimpse of the news in the last year, you’ve likely heard about some major data security breaches. In fact, 2021 saw more data breaches in the first nine months than in all of 2020.

Fortunately, there are things you can do to stay safe. Here are five cybersecurity trends to keep an eye on, plus tips for data loss prevention. These will give you ideas for what you might want to consider investing in (if you haven't already) in the near future.

Five Cybersecurity Trends To Know About

1. Greater Investment In Safe Cloud Storage: File archiving would be nothing without encryption, but you still need to back up and access your data safely. One safe way to store data is with a cloud storage platform. Cybersecurity has been trending toward cloud storage in recent years, largely due to its state-of-the-art encryption and ease of access. And there's no sign of that slowing down.

2. Greater Focus On Social Engineering Attacks: There's been a sharp rise in social engineering attacks across several industries and this trend is likely to continue. Consequently, there should be a spotlight on staff training and awareness, as this is the first defense. If you’re unfamiliar with the term, social engineering or phishing refers to attacks that use psychological manipulation to perform specific actions or release sensitive information. Phishing attacks are becoming more costly to businesses and more challenging to prevent with the rise of sophisticated deep fakes, which are another ongoing concern. 

3. Increase In Secure File Sharing And Remote Desktops: The more advanced cloud systems will offer secure file-sharing and remote desktops. These technologies are especially important for a hybrid workplace so you can pick up where you left off between home and work safely. Consequently, with the rise of the remote worker, demand for secure file sharing, archiving and collaborative work is growing in most industries.

4. Greater Coverage Of Unstructured Data: Currently, around 90% of data in the world is unstructured, which means it's not organized within a predefined model or schema. It also tends to be text-heavy, which is more difficult to manage. Unfortunately, in many cases, data warehouses are only equipped to protect structured data. Luckily, for most businesses, that’s soon to change. Inevitably, data managers are going to need to broaden their focus and learn to invest in organizing the unstructured mess that makes up for the majority of data that needs protecting.

5. Attacks Will Become More Sophisticated: Ransomware as a service (RaaS) is continuing to expand and develop, and there's no reason to think this trend won’t keep worsening. Moreover, with the rise of deep fake technology coupled with the new reliance on file-sharing and collaboration tools due to the pandemic, impersonation scams will likely become more challenging to prevent.

What You Can Do To Prevent Data Loss

Fortunately, there's a lot you can do as a business owner to protect your data. One data breach could be enough to tank your business, so investing in data loss prevention is worth it.

 Include Your Staff: Yes, it’s good to stay up to date as a business owner about hot social engineering scams. But if your staff who handles your sensitive data aren’t up to snuff, then your business could be left wide open. Strategies you might implement include office-wide policies for password changing, improved network security measures and additional cybersecurity protocols based on IT’s recommendations.

 Consider Your Weaknesses: It’s important to constantly reevaluate your current state of security. The workplace is constantly changing. For example, work computers and office networks aren’t as important as they once were, especially if you have remote or hybrid employees. Instead, consider the practices of your staff and independent contractors who work from home. What data are they receiving, and how secure are the networks they use? What about your file-sharing tools, collaborative software and insider threats?

 Invest In Cybersecurity: Cybersecurity infrastructure is a necessary investment for modern businesses, as the cost and frequency of breaches are only rising. The sooner you invest in security, the safer your data will be. Investments should include infrastructure, such as file archiving tools, as well as professional data management or consultation services. If you’re hesitant, just consider the alternative.

If you take away anything from this, remember that a combination of the right data infrastructure, employee practices, and expert advice is one of the best ways to store data and prevent data loss. And it's always a good idea to keep in touch with current trends in cybersecurity to help ensure you stay ahead of the game.


Topics: Forbes Tech Council, Data Security, Data Loss


Subscribe to Our Blog


  • facebook
  • twitter
  • linkedin
Just Ask